To get started make sure you have everything you need:
List of Contacts - Start off with at least 5,000 records from a specific country .
Landing page - At least 1 responsive landing page.
Ad Texts - Start with 3 different ad texts in the language of your target country.
To Create an SMS Campaign Click the + button in Target Countries section on your dashboard, or go to the Campaigns -> Blue Plus botton.
Build the campaign - define parameters and marketing materials to use, including Send schedule, Lists, Offer that the end user will receive (i.e landing page), Texts and communication routes.
Send a TESTER to monitor the results - Send a limited amount of messages, to check which combination of Ad text\ Offer\ Route delivers the best results, such as highest CTR.
Scale the campaign and monitor results - You can choose the best performing combination (Lap), send to all recipients and complete your campaign.