Choosing the right text for the SMS message you send can enhance your campaign's performance (CTR and landing page signups). Some key notes to consider:
Include an engaging message that would make the user curious and click the link. Make sure to include a ‘Call To Action’ (CTA), for example: go here {{{domain}}}.
The content should be clear, and relate to the linked landing page.
Make it personal - Include the recipient's first name by adding the {name} parameter to the message.
You can include multiple versions of texts for each campaign - send to a sample of recipients and test their performance. You can disable, enable & edit along the way and work with the best performing texts.