As we're entering Q4 online spendings are about to dramatically increase with major events as Halloween, Black Friday and Christmas. According to the experts 2021 mobile sales will show 20% increase in comparison with 2020.

Our team at SMSEdge are looking forward to working with you on your Q4 SMS marketing strategy. You can reach out to us via chat, to our CEO’s Skype at live:slaine_32 or book a call at calendly.com/slaine.

Platform updates

For you to have the best experience we regularly deploy new features making it easier to send messages and analyse performance. Here are the latest changes made according to client’s feedback and our learnings.

1. Changes in country analysis screen - In the Country Analysis screen which helps optimise sendings to multiple countries, the status field is now editable. This will help you better communicate the status of the countries both internally and with our team. Please see the dedicated article covering all the Country Analysis features.

2. Unused numbers refresh - The unused numbers column has been refreshed to show more accurate results.

3. SMS Auth API - We added the SMS auth api now you can use SMSEdge to send verification SMS to your clients.

Top performing countries in SMS marketing for past 2 weeks

United States
Australia
United Kingdom
South Africa
Italy
Sweden
Spain
Singapore
Germany
Canada

If you have subscribers from those geographies you're not targeting yet, please contact your account manager.

Route updates

Here are the new tested routes we recommend using:

US routes: 172, 349, 366
RU routes: 313, 347, 366, 200
UAE routes: 366, 127, 251
CA route: 420
BH routes: 218, 421

US traffic updates

We’ve started using more .us and European extensions for an improved delivery. Also this week we’ve been making tests with http and https domain extension to see how it affects the delivery
A kind reminder that starting from 1st of November 2021 brands will be required to register campaigns on a 10DLC (standard long codes routes). We have prepared a dedicated article and an application form with all the information you need to know to send messages to the US.

Happy sending,
Slaine and the SMSEdge team