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Acceptable use guidelines
Updated over a week ago

Forbidden content.

Following categories are strictly forbidden on the SMSEdge's network

  • Alcohol

  • Hate (violence, abuse, discrimination, harassment, etc)

  • Firearms (guns, ammunitions, etc)

  • Sex (prostittuion, pornogrpahy, etc)

  • Tobacco (cigarettes, vaping, cannabis, etc)

Additionally prohibited verticals include:

  • Payday loans

  • Loan/Debt Consolidation

  • Debt Forgiveness

  • Debt Collection

  • Credit Repair

  • Tax Refund Loans

  • Gambling/Casino

  • Multi-level Marketing/Pyramid Schemes

  • Malware, viruses, or other malicious content

  • Malware, viruses, or other malicious content

A list of unacceptable spammy phrases and forbidden words: Spammy words list (WARNING: content maybe offensive).

  1. Opt-in. For all commercial messaging content, you must have documentation (proof) of prior written consent or "opt-in" from the subscribers you are messaging. Note: we reserves the right to request proof of opt-in at any time.

  2. Opt-out. It is your responsibility to manage “opt-out” requests to ensure that they get processed properly and that the subscriber’s mobile number is immediately taken out of your contact list to prevent further messages being sent to their number. You must provide reasonable mechanisms for the subscriber to opt-out meaning they should be able to respond with any variation of “Stop” or “Opt out.”

  3. Do Not Call (DNC) registry. It is your responsibility to verify the mobile subscribers you are messaging are not listed on the national and individual state DNC databases. We reserve the right to randomly inspect your message traffic to verify your subscriber’s mobile numbers are not on any of the DNC list(s). Any number found on the DNC list during an active campaign will incur a $5 surcharge.

  4. Misleading/Malicious weblinks or URL’s that direct or redirect to websites that are fraudulent, phish for consumer data (social security numbers and credit card information), or bait subscribers into completing forms with the false premise they will win a prize. Also, weblinks/URL’s that trigger software downloads the subscriber was not made aware of.

  5. Misrepresenting your identity as another business, government agency, or as another individual.

  6. Sending messages that include trademarked or copyrighted material that has not been licensed for your use.

  7. Sending multiple messages in succession with a mobile subscriber that is not engaged in 2-way communication with you.

  8. Forbidden hours for messaging. Sending messages between the hours of 8AM and 9PM local time to the mobile subscriber you are messaging.

Relevant references

It is your responsibility to make sure your (or your customer’s) message traffic is in compliance with all federal laws, states laws, and CTIA guidelines.

For your convenience, we have provided links to those regulations and guidelines here:



For the most recent TCPA/FCC Advisory on Bulk Messaging click here


For CTIA Best Practices on Messaging click here


For CAN-SPAM act click here

CASL (Canada):

For laws and regulations on messaging in Canada click here

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